Structure
Studying on top-quality level.
The Global MBA program can be studied in “part-time“ with a high degree of personal flexibility, thanks to its asynchronous online elements and the user-friendly organization of the live sessions in each module. Knowing our target group very well, we have optimized the structure of our program, delivering all necessary “up-to-date“ management know-how with a high degree of target orientation.
We are driven by the conviction that the know-how of “General Management“ comprises the ability to analyze complex situations and developments and the ability to make „good“ decisions although we normally have imperfect information. This know-how will be acquired by taking nine courses, while three of them can be clustered to the core area “Leading“, another three to “Acting“ and the remaining three courses to the core area “Analyzing“.
Concrete management tasks and challenges will be analyzed in using academic methods and tools, based on newest management theory, enabling us to have a “clearer view“ of the situation and to derive successful and responsible management decisions at the end. Critical reflection, so typical for an academic study, will be strongly combined with a high degree of practical experience and group-dynamic work – an educational approach that makes our Global MBA program so special and substantial.
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Core areas & modules
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LEADING - responsible management in the age of digitalization and sustainability- Strategy: Developing fundamental visions and strategies for a company’s success - Global Leadership: Motivating people working in a multi-cultural context - Controlling: Collecting, processing and evaluating information for successful value creation
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ACTING - excellent execution of value creating activities- Marketing: Managing marketing, sales and distribution in the digital age - Innovation: Finding and realizing new products, services and business models - Operations & Supply Chain Management: Understanding and managing global value networks
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ANALYZING - understanding, evaluating and fostering a company’s value creation processes- Finance: Providing funding for an enterprise in the framework of sustainability - Accounting & Taxation: Financial reporting and accounting for different stakeholders - Digital Transformation & Data Analytics: Analyzing data to optimize business processes
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MASTER´S THESISIn the last four months of your MBA study, a master’s thesis has to be written. Depending on the mid-term goals of our participants, we can offer three different forms of master’s theses: Job Development Based on a practical topic – an unsolved problem, a new challenge, a complex situation that needs structured analysis -, a solution concept or an action plan is derived from theory that can be transferred into practice Business Development Writing a business plan for a startup or as preparation to realize an innovative idea within an existing firm PhD Writing one or more research papers on a relevant topic, i.e., in preperation of a doctoral study after finishing the MBA Program